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Benefits of Branded Workwear

Benefits of Branded Workwear

Whether your business is a well known national or international brand or a small company with only a few employees, there are several benefits to providing your staff with branded workwear.

At Longworth (UK) Limited we know that well made, well designed workwear is vital – and that by adding branding you’re only enhancing the benefits to your business. Here are several of the key ones.

Increased brand awareness and reputation

Having your employees – especially those who are in regular contact with the public and other businesses – wear clothing with our logo on naturally helps to increase awareness, whilst well chosen, well designed clothing will also enhance your brand reputation; a business that invests in its employees in this way is probably a one you want to work with. Plus, if they look smart, you look smart. It’s a win-win.

It also works hand in hand with your other online and offline marketing efforts, supporting it out in the world where other channels may not be available to you. It’s a powerful form of direct advertising. Think about it – you would instantly recognise a McDonalds or UPS driver by their uniform alone.

Improved employee happiness

A happy employee is a productive employee. Branded uniforms bring a number of benefits to your staff from which your business will reap the rewards.

First of all, it helps to build team spirit. Wearing the same branded workwear is a great equaliser, as well as promoting a “we’re in it together” attitude. Your team will actually become a team and their levels of professionalism will improve.

Secondly, providing branded uniforms to your employees actually saves them money as they won’t have to pay for their own workwear – and that will only be appreciated by a very grateful staff.

Increased sales

Improved brand awareness and reputation comes an increase in sales – that’s why businesses spend so heavily on advertising. Yet according to a 2011 study many customers view branded uniforms and workwear as more effective than other types of marketing:

  • 56.1% of respondents stated that uniforms are more effective than internet advertising.
  • 73.5% of respondents stated that uniforms are more effective than TV advertising.
  • 74.4% of respondents stated that uniforms are more effective than radio advertising.
  • 75.7% of respondents stated that uniforms are more effective than billboard advertising.
  • 55% of respondents stated that uniforms are more effective than the Yellow Pages.
  • 71.5% of respondents stated that uniforms are more effective than newspaper advertising.

Buying habits are affected by marketing, we know that, so with so many people considering a uniform more effective than more traditional channels, it stands to reason that by investing in branded workwear for your staff you will see an increase in sales.

Of course, branding doesn’t apply only to uniforms – it can be applied to virtually any workwear, including overalls, coveralls, hi vis clothing and other personal protective equipment. By making it a company wide policy, you’ll begin to see that the benefits we’ve outlined here are real.

Talk to us today about branding for your business’ workwear and PPE.